OneTap Conversion Node Designer

The architecture behind measurable physical interactions.

A Conversion Node is a deployable physical-digital asset designed to discover audience behavior through measurable physical interactions.

Anatomy of a Conversion Node

Every Conversion Node is built from three integrated layers.

Physical Layer

The physical touchpoint where interaction occurs.

Examples:

  • Entry Node

  • Table Node

  • Review Node

  • Event Node

Digital Layer

The digital destination (Tap Points) activated by the interaction.

Examples:

2Menu

2Offer

2Regist

2Review

2Content

Analytics Layer

The intelligence system that transforms interactions into behavioral insights.

Examples:

  • Tap Rate

  • Engagement Patterns

  • Conversion Paths

  • Audience Behavior

How a Conversion Node is Configured

Every deployment is customized around four variables.

Business Objective

What outcome are we trying to influence?

Examples:

  • Acquisition

  • Engagement

  • Conversion

  • Retention

Audience

Who is interacting?

Examples:

  • Guests

  • Customers

  • Visitors

  • Attendees

Environment

Where does interaction happen?

Examples:

  • Restaurant

  • Retail Store

  • Venue

  • Event

Interaction Method

How is behavior activated?

Examples:

  • Tap

  • Scan

What Conversion Nodes Discover

Conversion Nodes reveal:

  • Where people engage

  • What they interact with

  • When interactions happen

  • Which touchpoints drive outcomes

Business Outcomes

Behavioral insights drive measurable outcomes.

Examples:

  • More Reviews

  • More Signups

  • More Event Participation

  • More Customer Data

  • Better Attribution

Design Your Conversion Node

Create a customized Conversion Node Blueprint based on your business objective, audience and environment.

Launch Node Creator